Anita Beninger Biography

Anita Beninger is a digital media professional and producer who specializes in digital strategy and visual content development. She manages AnitaMedia Productions, a boutique digital agency based out of Tacoma, Washington.

She currently leads efforts for Electronic Commerce, Online Marketing, Mobile and Video Marketing initiatives. Previously, she was the Marketing Communications Manager for a national healthcare business firm where she specialized in search engine optimization, video, mobile and social media strategies. She developed video based internal communication strategies, apps and established relationships with key players in the social health care realm.  Anita also worked to improve clients’ lead generation, organic search rankings and increase traffic using a combination of keyword research, onsite optimization, and lead sourcing methods.

Prior to her position at Sound Physicians, she was the Health Promotion Specialist, Marketing at CHI Franciscan, a major health system located in Tacoma, Washington specializing in consumer healthcare. Anita built the initial business case and social media program in 2009 and managed direct-to-consumer outreach programs and worked to increase brand exposure for health related service lines such as bariatric, cardiology, neuroscience and orthopedics.

Anita’s education includes a Master’s of Communications in Digital Media from the University of Washington, Project Management Training Certification and an Associate of Technology degree in Broadcast Production technologies. She has working knowledge of CMS, CRM and file sharing software. Experience with Marketo, MS Office, Adobe Creative Suite, Final Cut Pro, Premiere, WordPress, Google Analytics, AdWords,Bing Ads, mobile application development and QA testing for Android, iOS platforms.

Due to her passion for media, she is proactive in uncovering the newest techniques and latest technologies as they emerge and is continually updating her skill sets to meet the demands of the ever-changing digital industry. In her off time Anita enjoys skating, traveling, photography and cooking.

For additional information contact her by email at producer@anitamedia.com

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